Today as much as 50% of all women population in all developing nations, go for work...this is unlike the case two decades back when only in the developed countries(mostly the west) women could be found in offices.
Is today's woman liberated from all the social nutshells of life she was locked into in the name of culture ... or, so it looks like.
The truth is against the closure of the case for woman liberation. You dont have to go any further than Advertisements, to study a country's or city's view of its woman population. The way an Ad is conceptualized goes without saying that it is representative of the majority population in the audience.
Study Ads in India and you will find depiction of women as the gender of the species which takes care of the cooking, shopping, children rearing, teaching, and all activites which can be called family welfare or society welfare. ... and obviously it shows all men folks as the ones crumbling under stress and pressure at office, home, and everywhere. Women are also depicted beauty conscious, health conscious, and generally consciousness itself is only related to women in Ads, probably Ad people seem to understand that men folk like me are considerably unconscious decision makers.
But women are never shown as representative of strength as much as care-takers of their child's nutrition, and, almost always they seem to represent a household work stressed person, be it promoting the muscle pain relief balm 'Moov', or, promoting a new toilet cleaner.
Take Ads in the America's, women depict beauty products, promote watches like 'OMEGA', sell quick-pro AbSlimmer kits, pose for almost all corporate ads like clean smart employees, and all that they represent much more than what men represent. And I really don't know, but I have always seen men only in Ads for innovative homecare products like the all-in-one do-it-yourself plumbing kit, do dishwashing with machines like a snap, and most often with a 3-layered non-stick oven-cum-frying pan-cum-cooker-cum..everything.
Does this mean, majority of Women in India do all the household even if they go to work, and majority of men in America share household tasks of their partners if not do it all themselves.
Yes, tell me if someone really thinks it doesn't mean so.. after looking at facts.
More so, in places like my country India, where we claim to respect women more than anywhere else in the world, ... women are still considered just people who were born to get married to a man, and take care of him. And most often women going to work actually go only to take care of the family expenses, finance those home loans, pay credit card bills including husband's cards, and save for that once in a year travel plans.
Many people have this question:
Do Ads reflect people, or people try to believe and reflect the Ads.
The answer truly is both ways in mutual understanding... but in my opinion more Ads reflect people than people reflecting the Ads.
I have seen some sense with Ad people and generally all media peole trying to leave out an old formulation of depicting a society when they see that the days are gone. Thanks to people like sania mirza, an indian tennis star, indians now relate women more with sports than they did before sania arrived.
Things are changing.. but in India the idea that women are born to be married haunts behind every woman's career, and may be it will do so even with sania when her time comes.
The society that a woman has to everyday live with, the family and relatives around, don't waste anytime making it clear to a girl who just complete college, that she is expectex to throw off everything she has to get married and may be optionally try getting back to career, after 2-3 years of marriage, and kids. There are exceptions, there are exceptions, but very few... really, very few.
So, for the question of liberation for women, in India-lik countries, I think we should not expect to see it happen anywhere in the visible future... and was anybody asking about muslim nations... do you need to even think about it happening with muslim communities, where, by religious beliefs they don't allow women even into their mosques for praying.
Asking for women liberation, all around the world, is as equivalent to asking for world peace, and has the same value of probablity of it happening,
as much as world peace happening when all countries reportedly have their largest GDP allocation for defence.

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